Mariah Black

She/Her |black115@msu.edu | (313) 413-1296

Linkedin: www.linkedin.com/in/MariahBlack04

Education

Michigan State University, College of Arts and Letters, E. Lansing, MI                     May 2022 – May 2026

Bachelor of Arts and Letters: Professional & Public Writing 

Bachelor of Communication Arts and Sciences: Advertising Management

Experience

Coriolis Company, East Lansing, MI                                                                           May 2025 – August 2025

Publicity and Marketing Intern

• Research upcoming events and literary moments tied to active campaigns, draft social content, source images, and schedule posts using tools like Buffer or Later.
• Research 75+ media outlets including podcasts, magazines, radio shows, and newsletters. 
• Compile a targeted list of media contacts for a campaign based on subject area (e.g., social justice, education, cultural history)
• Draft and send individual emails to journalists and producers using Coriolis templates. 
• Identify appropriate venues such as literary festivals, bookstores, conferences for author participation.
• Research and organize a list of 60+ aligned influencers, with data on audience size, engagement, content themes, and contact info. Evaluate fit and priority for outreach.

Storage Squad, East Lansing, MI                                                                           February 2024 – May 2024

Social media marketing intern

• Lead marketing efforts on campus, through website and social media 
• Gain publicity and recognition via social media (Instagram, Twitter, Facebook, TikTok, Linkedin) 
•  Create, craft, and edit engaging visual content 
• Schedule publications on social media 
• Brainstorm and implement new ideas in marketing strategies  
• Collect followers’ feedback and preferences 
• Stay up to date with current and modern trends on the Internet 

Global Tech Experience: Noz Sunscreen, East Lansing, MI                         September 2023 – January 2024

Digital Marketing Trainee

• Create paid and organic social media content for Instagram and Facebook
• Designed and built an Ecommerce website using Shopify
• Implemented brand guidelines and and developed on-brand creative and copy
• Sourced influencers and planned a global influencer campaign on tiktok
• Calculated cost-efficiency metrics, evaluated and reported on campaign performance

Skills

• Microsoft proficient
• Certified Paraprofessional  
• Digital Marketing 
• Communication 
• Public Relations 
• Customer satisfaction 
• Early childhood education  
• Google suite proficient 
• Writing                   
• Journalism