Letters of Love: PR Campaign

Overview: Letters of Love: PR Campaign is an independent project. The PR Campaign consists of 5 PR strategies and channels. This PR Campaign was created for a real on campus organization called ‘ Letters of love’ A local organization that creates love letters of sick children in hospitals. While this project was a class assignment I was able to get into contact with members of the ‘Letters of Love’ Club at MSU and discuss using this PR Campaign for recent attraction to the club. The purpose of this PR campaign was to attract new members to the club.

Task: The task I was assigned to do was to create 5 different modes of PR communications within a PR Campaign for a club, organization, or business of my choice. I chose to create a PR Campaign for the ‘ Letters of love’ club because I really like the premise of values of the club and wanted to help attract new members. For this project I created an Instagram post with captions, a press release, a press statement, a video script for potential commercial, and a business letter to nearby hospitals.

Process: After being assigned the task I first got in contact with the president of the ‘ letters of love’ club at MSU. After getting confirmation that it was ok to continue with the project based around their club I asked to be present for one of their meetings. After attending one of their meetings I looked through their socials and other media channels to get a better idea of the club
and their presence around campus. After this I carefully chose the PR Modes I thought would be best to use for the campaign. I ultimately chose to do an Instagram post, a press release, a press statement, a video script, and a business letter. After I worked on each mode of the campaign one at a time.

Results: The end result of this project is that I did receive a 92% on the project within class. I also was able to send it to the ‘letters of love’ club for them to use or take inspiration from if they ever feel the need.