Certificates
Badge recipient has gained practical experience doing professional-level digital marketing work utilizing social media and Google Ads platforms. Using real-world digital marketing tools, they built campaign assets, programmed tools, and analyzed results. Technical skills mastered include: Meta Ads Manager, Google Search Ads, Facebook Pixel and Audiences, digital ad copywriting, and scheduling content. Professional skills mastered include: communicating brand value, A/B testing, optimizing ad performance, TikTok influencer marketing, and collaborating with a global team.
Badge recipient has gained practical experience doing professional-level digital marketing work utilizing Shopify’s ecommerce platform. They built their own Shopify ecommerce store, optimized it for conversion, and incorporated SEO best-practices. Technical skills mastered include: Shopify website design, search engine optimization (SEO), Instagram Ads, and A/B Testing. Professional skills mastered include: using customer personas, creating value propositions, working within brand guidelines, hypothesis testing, understanding business metrics, and creating KPIs.
Badge recipient has demonstrated intercultural skills and the ability to interact effectively and appropriately with diverse team members in an online environment. Activities included intercultural communication practice, personal reflections, and workplace situations simulations. Topics covered included: cultural self-awareness, managing bias, building emotional intelligence, and managing stress responses. Skills developed included: listening for understanding, suspending judgment, and cultivating curiosity and cultural humility.
